CUSTOMER STORY · CONSTRUCTION MACHINERY

工程机械服务商跃升为
中亚大型工程机械服务商

通过数字化营销跨越边境，建立多语种内容与全渠道触达体系，创造单笔设备服务协议成交超 5000 万的业绩。

行业：工程机械市场：中亚模式：B2B 服务商

查看项目成果

行业启示

品牌出海，是数字化与本地化的深度对标

线上不仅是获客的漏斗，更是品牌资产的沉淀池。该企业通过全网覆盖的专业内容展示，摆脱单纯的价格竞争，以服务体系和技术深度赢得溢价空间，完成从供应商到战略合作伙伴的身份跨越。

STRATEGIC TRANSFORMATION

从被动等待，到精准触达

过去企业主要依赖线下展会与转介绍获客，逐渐面临线索成本攀升、地域触达受限等瓶颈。通过 AI 营销矩阵，企业重塑了获客模型。

01

多语种本地化渗透

突破语言与文化屏障，实现全球目标市场的高效触达和深度沟通，加速海外业务布局。

02

全渠道精准画像匹配

依托多维度数据分析，在海量流量中定位并捕获高意向客户，提升线索转化效率。

03

全链路信任构建

从首次线上曝光到最终成单，建立专业化品牌形象，降低获客摩擦并缩短 B2B 决策周期。

PROJECT RESULTS

关键增长成果

5000 万+单笔设备服务协议成交金额

30%+AI 技术赋能后获客成本降低

近 2 倍精准营销带动询盘转化率提升

以上成果来自参考案例公开页面；实际业务结果会受到产品、价格、交付能力、市场环境等因素影响。

READY TO GROW

为您的工程机械业务
建立全球增长路径

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