客户案例 · 新能源出海

新能源两轮车出海：全链路 AI 营销增长引擎

从社媒获客、AI 智能邀约到门店成交，帮助企业在东南亚、拉美等新兴市场打造可复制的增长体系。

获取 AI 增长方案查看解决方案

项目背景

从传统人工链路，升级为 AI 驱动的增长体系

某新能源两轮/三轮电动车研发、生产与全球出海企业，正面向东南亚、拉美等新兴市场拓展业务。星谷云帮助其重构从线上投流获客、AI 智能邀约到线下门店转化的全链路协同模式。

新能源电动车生产与线索承接场景

01

线索全天候产生，人工响应不及时

部署 AI 导购，实现 7×24 小时自动接待、需求沟通和邀约到店。

新能源电动车门店与技术服务场景

02

人工派单到门店，跟进过程不可控

通过 AI 智能邀约与门店导购接待转化衔接，建立流程化承接机制。

新能源电动车客户沟通与产品展示场景

03

海量线索需持续培育，人工难以覆盖

构建私域客户数据库，由 AI 长期培育、分层触达和二次邀约。

新能源电动车门店数据与转化运营场景

04

数据难以闭环，投放优化缺乏依据

客户画像、营销漏斗诊断和私域分层运营反哺投放与转化策略。

实施路径

三阶段构建全链路 AI 营销体系

从重点市场门店试点，到直营店 SOP 打磨，再到多国复制与多智能体协同。

1

AI 导购邀约到店

即时承接社媒线索，完成需求沟通、门店匹配和到店邀约。

2

直营店模式验证

沉淀线上投流、AI 邀约、门店转化的标准化 SOP。

3

AI 能力升级与多国复制

引入客户画像、漏斗诊断、私域运营与多智能体，支撑全球市场复制。

获取 AI 增长方案

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